We focus on identifying search terms that are relevant to your company and the customers you want to attract. By concentrating advertising dollars on meaningful searches, we can help create campaigns designed to generate better opportunities rather than simply increasing the number of visitors to your website.
Control Where Your Advertising Dollars Are Spent
For a local business, reaching customers hundreds of miles outside the service area usually doesn’t make sense. Geographic targeting allows campaigns to concentrate on the communities where your company actually wants to do business.
St. Johns Websites can develop local Google Ads campaigns targeting St. Johns County or selected communities such as St. Johns, Fruit Cove, Nocatee, Palm Valley, Ponte Vedra, Ponte Vedra Beach, Sawgrass, Hastings, Vilano Beach, Crescent Beach, Butler Beach, Switzerland, St. Augustine Shores, St. Augustine South, and surrounding areas. Your campaign can be structured around the geographic markets that matter most to your business.
Build Campaigns Around High-Value Opportunities
Not every service has the same value to your company. Some services may generate higher revenue, produce better customers, or represent areas of your business you want to grow. Your advertising strategy should reflect those priorities.
We can organize campaigns around individual products, services, customer needs, or geographic markets. This provides greater control over messaging and budgets while allowing advertising to focus on the opportunities that are most important to your company. Campaigns can also evolve as your priorities change.
Create Ads That Encourage Potential Customers to Click
Appearing in search results is only the beginning. Your advertisement needs to quickly communicate why someone should consider your company. Effective ad messaging should be relevant to the search, easy to understand, and provide a clear reason for the customer to take the next step.
We develop advertising around your company’s services, strengths, and goals while using calls to action that encourage potential customers to learn more. Consistent messaging between the search, advertisement, and destination page can also provide visitors with a smoother experience.
Send Paid Traffic to Pages Designed to Convert
Paying for website visitors doesn’t provide much value if they arrive on a page that is confusing, outdated, or unrelated to what they searched for. The page visitors reach after clicking an advertisement is an important part of campaign performance.
As an experienced website design company, St. Johns Websites can create targeted landing pages that complement your Google Ads campaigns. These pages can highlight a particular service, answer important questions, reinforce your company’s advantages, and feature prominent phone numbers, contact forms, estimate requests, or other calls to action designed to generate leads.
