Every business and campaign is different, so we customize the page around what you are trying to accomplish. Instead of simply adding another page to your website, we consider how the visitor arrived, what they are likely searching for, and what action you want them to take. This focused approach can help turn more website traffic into meaningful business opportunities.
Connect Advertising With a More Relevant Message
Sending every advertising visitor to your homepage isn’t always the most effective strategy. Someone who clicks an advertisement for a particular service is generally looking for information about that specific service. A customized landing page for digital advertising allows you to continue the conversation started by the advertisement.
We can create pages for individual services, seasonal promotions, special offers, geographic markets, lead generation campaigns, or other targeted initiatives. Matching the landing page content more closely with the visitor’s original interest creates a more consistent experience and makes it easier for potential customers to find the information they expected.
Make Taking the Next Step Simple
Getting visitors to a landing page is only part of the process. Once they arrive, they need a convenient way to respond. Depending on your business and campaign, we can incorporate phone calls, contact forms, quote requests, appointment inquiries, or other conversion-focused features into the design.
Calls to action can be strategically positioned throughout the page so visitors don’t have to search for contact information. We also consider the amount of information requested on forms and the overall flow of the page. The objective is to remove unnecessary barriers between an interested visitor and your business.
Capture Opportunities From Smartphone Users
Many people who interact with digital advertising and online search results are using smartphones. A landing page that is difficult to navigate on a smaller screen can quickly lose potential customers. We create mobile-responsive landing pages that adapt to smartphones, tablets, laptops, and desktop computers.
Mobile visitors should be able to read your message, understand your offer, tap a phone number, complete a form, and take action without struggling with the page. Responsive design helps provide a consistent experience across devices and supports the overall effectiveness of your marketing campaign.
Support Organic Search With Targeted Content
Landing pages can also play an important role in a broader SEO strategy when they are developed for relevant services and customer searches. Well-organized pages can provide detailed information about specific offerings while helping search engines better understand the products, services, and markets associated with your business.
St. Johns Websites includes basic onsite SEO with hosting for the websites we design and manage. For businesses that want greater organic search visibility, we can also develop expanded SEO strategies and targeted content designed around important services and geographic areas.
